Blog 6

In this week’s reading Benjamin argues, “To an ever greater degree the work of art reproduced becomes the work of art designed for reproducibility. From a photographic negative, for example, one can make any number of prints; to ask for the authentic print makes no sense.” Do you agree or disagree? Do you think there is a role for the ‘authentic’ in an age of digital design and manufacture?

In todays society, it is rarely seen that an artist produces one work, for one person. It is much more common that they are mass produced because it gains you more profit and requires less effort. Because of this, when you buy something, it does not feel like it is individually customized to you, because it isn’t. People now have come to breaking out of this and making products they buy, their own. By doing this, it creates a sense of individuality which is lacking in todays society. Walter Benjamin says “To an ever greater degree the work of art reproduced becomes the work of art designed for reproducibility. From a photographic negative, for example, one can make any number of prints; to ask for the authentic print makes no sense.” and "In principle a work of art has always been reproducible. Man-made artifacts could always be imitated by man." Although it is clear that individual paintings or products are not produced much anymore, we live in a world that requires us to have certain objects to help us carry out our daily lives. If everyone had a phone, customized to themselves, phones would become very expensive and the effort and time put into each individual phone would become out of hand. Instead, people can buy generic phones and put their own twist onto it. E.g. buying a coloured case, choosing different backgrounds, ringtones etc. I do think that one off paintings and products are beautiful and desired, but for the society that we live in, it is not so much needed anymore at this stage.

Reference : Google.2011. Retrieved from ,
http://www.google.co.nz/imgres?q=iphone+cover

Blog 5

How has the experience and experimentation of artists influenced our understanding of colour and the development of a theory of ‘colour vision’?

Through history artists have experimented with colours and texture and have influenced the way we perceive colours today. The changes of art styles through times, have opened up new ways to explore paint and the use of patterns and lights. Artists have played around with colour and light to allow different emotions to be portrayed and to affect certain areas of the painting and sometimes to confuse the audience. All of these experiments have resulted in the colour theory of colour vision. Our modern understanding of light and colour begins with Isaac Newton(1642-1726) and a series of experiments that he published in 1672. He was the first to understand the rainbow which he refracted white light with a prism, resolving it into its component colours: red, orange, yellow , green , blue and violet. Newton took a very scientific approach to the way we deceive colour. On the other hand, Michel Eugene Cheveruel’s ‘simultaneous contrast’ was a theory that wasn’t so scientific, but focused more on what we see through out naked eye instead of needing some proved explanation. “Two adjacent colours when seen by the eye, will appear as dissimilar as possible” (petty, M.M Colour, Perception and Abstraction). Other impressionists such as Monet (1840-1926) used paint in a different sense and used optical mixing to create what he saw. Monet like the way colours reflected in the water. Boats, oceans and lakes were some of his favourite subjects. From these men (and many more), we have gained an understanding of how colour works, and how light is intertwined in amongst it. We have been influenced by these theories and over time artists have revealed more about the powers of light and colour. We have gained our knowledge from the experiments of light and colour in art.

Monet - Water lily (1840-1926)

References :
Think Quest. 2011. Monet. Retrieved from,
http://library.thinkquest.org/CR0215473/monet.htm http://en.wikipedia.org/wiki/Isaac_Newton

Blog assigment 4

Adolf Loos argued that "The evolution of culture is synonymous with the removal of ornament from objects of daily use". In the lecture the analogy of a swinging pendulum was used to describe the consistent strugle between ornamented design and functional desgint throughout history. I am in between both of these sides, I do not agree with one, nor do I disagree with the other.
I feel that they both are right in some ways and also wrong in some ways.

Loos, detesed the use of random ornament, and believed it was a waste of resources and effort. He says ' in a highly productive nation, ornamnet is no longer a natural product of its culture, and therefore represents backwardness or even degenerative tendancy."
I agree with this statement. Ornament would take up more time, money and effort and doesn't work the way that it is supposed to. Simple lines that compliment the use of the object is much more sensible and logical becasue then the object is able to be functional and effective.  I think that a balance between the two is perfect, the object looks beacutiful and is something that can be displayed with confidence but also is able to be used.

I found this picutre of the Guggenheim Museum, New York which I had visited when I was younger. The museum is fabulous, and beautifully designed with curves and a sense fluidity. It works well and is the perfect balance between ornament and functionality.

In the statement that Owens Jones siad, he meant that it is right to decorate and add detail and asethetic value to desigs, as long as it compliments the design itselg and doesn't overflow it and take away from its use. "Design, society, standards" is a quote from Jones stating that the construction and modelling of a particular object should only be used to convey the intended image. Jones and others such as Pugin believed that in order for a design to be true, it needed to conform to their set of rules. "Form follows function".
I personally do not agree with this statement. I think that if everyone followed these rules nothing would blow us away, nothing would inspire us. We need design to be creative and something that is not only a utensil to use in everyday life but something that can also be 'untouched' something to just look at and admire. The reason why trends evolve is because of poeple breaking the boundries and thinking outside of the box. I think that if the purpose of a design is just to please people and look beautiful in it's space, then that is definetly ok and it doesn't matter whether or not it complies to these set of rules.

This rubber duck is an example of my beliefs on design. It has absolutley no purpose at all, and is strictly something to catch your eye and to start conversations with. I personally love it, and in Auckland I always thought it looked amazing. It was so creative to take a childhood toy and blow it up to a massive size so it didn't look so small compared to the large harbour.

Assigment two 171

this is a chiar called "la Chaise" by Charles and Ray Eames. It was inspired by Gaston Lachaie;s 1927 sculpture Reclining rude and nicknamed after the artist. This piece has been said to be "striking, good looking and inventive". It was produced in 1990 and is now one of the Eameses's signature works. Its smooth lines and modern style enhances any space it is put in and really is a work of art. I like the simple colour and the wooden bottom. It looks comfortable and has been taken into account how people sit/lounge and allows any number of sitting and reclining positions which also makes it very appealing. It is not only a chair it is a asset to any room or space, which is what it is designed for. It has elegance about it and has long established itself as an icon of organic design.

Assignment one DSDN 171

Using 6.5 million square feet of floating pink fabric, Christo and Jeanne-Claude encircled eleven islands in Miami’s Biscayne Bay, extending the perimeter of each island by 200 feet. Evoking hibiscus flowers and flamingos, the vibrant woven polypropylene fabric was sewn to correspond to the contours of each island. Remaining on view for two weeks, the work was visible to the public from the causeways, the land, the water, and the air. I find this so interesting, the way the colours complement each other and it is really a delight to the eye. Another factor that appeals to me is the amount of work and problem solving that would of gone into preparing and exicutiong such a large, fantatic project. This is definetly in the category of sculpture but obviosuly requires a lot of design and careful planning. I was introduced to this about a year ago while doing an art painitng project and this artist was one of my artist references. His way of interpretting colour and form really captured my attention and when thinking about this particular assignment, he was the first artist to pop into my mind as well as this work, and another work he did with umbrellas. I think it is a large job to undergo but they really did well and all the hard work paid off.

Grid

Letter

Letter 101



Complexions dance company was founded in 1994 with artist directors Dwight Rhoden and Desmond Richardson. The company shows an artistic and aesthetic appeal for the multicultural forms and reinventing dance. It uses groundbreaking methods, styles and cultures to create a new and fresh vision that is presented in an exciting and vibrant way. The company believes that dance should be removing boundaries. Combing the old with the new and allowing dance to evolve and keep up wit the modern times that we live in. Traditions of a single style, period, venue or culture are transcended by complexions and opens a continually evolving form of dance. This therefore reflects the movement of the world.

Classical ballet is a very rigid form of dance that has specific views on technique, music and body type. Complexions broke out of these boundaries and applied more to these original rules. They allowed different body shapes to be accepted, they used more modern and new music and introduced new techniques and styles of dancing. By combing the two methods, an extraordinary product was produced.

I think that this company is a revelation and introduces a different look to dance today. The technique is still strict and the dancers are the best of the best, but as an audience I feel that it appeals to a wider variety of people and is considered more ‘interesting’ on a wider basis. As a dancer I love the music and modern feel to the moves that are used. You can still tell a story while dancing without it having to be a full three hour ballet it can be compacted into a two minute dance. Partnering is used as it is in classical ballet, but you are able to create more contemporary lines and respond to the music in a more intense and creative way. The way the company is presenting itself is very positive and is working well for them. They are confident with what they do so they have portrayed themselves very well and other companies have began to change there ways because of this.

Final poster

Brainstorm

Brand

Complextions dance company directed by The Company
Dwight Rhoden and Desmond Richardson:
A world renouned dance company that pushes the boundries of the contemporary dance form. The music and choreography used is different to any other and promotes a modern and young vibe with techinically perfect dancers that display a clear passion and love for the business.
It is a very hard profession, physically and mentally but over all it is very rewarding and all the work and pain that is put into it pays off when it is time to perform. This company promotes the best of the best dancers and is always using new music and costumes and group dance formats that capture your eye and really draw you in as an audience. The company's formost innovation is that dance should be about removing boundries, not reinforcing them.

Whether it be the limiting traditions of a single style, period, venue, or culture, Complexions transcends them all, creating an open, continually evolving form of dance that reflects the movement of our world—and all its constituent cultures—as an interrelated whole.

Project 3

Complextions dance company
MISSION STATEMENT
Complexions Contemporary Ballet celebrates excellence in dance. We provoke thought and inspire impassioned performance with the finest dancers in a full range of disciplines. We perform for audiences worldwide, educate, cultivate talent, and champion diversity as America’s original multi-cultural dance company.

Final Project 2

Interrelationship

In this, I have found a picture which inclued nature and people. With this in mind, I am going to also show the city in the background with some sort of form included and movement with hte reference to my original pictures.

Story board side two

This is the second side to my story board. At the end of all the pictures being painted all the themes will come together in one final painted picture displaying people, nature, form and movement. It will include every picture that I have previosuly used. It will show the interealtionship and how everything effects everthing else and that Media design is all about what happens around us.

Story board side one

This is the first side of my story board. It depicts what pictures I am going to use depending on each theme. My idea is to take pictures of someone painting each theme (four pictures per theme) and slightly animate each picture or if that becomes too time consuming (considering we only have 30seconds) maybe just the last picture will be animated. e.g. in the people theme the last man will do something, like wink or smile. This will happen throughout both boards and at the end a message will appear that says "The world around us effects everything we do". This is not a quoate I found but one that I made up because I believe this is true. To back this quoate/claim up the painting of the pictures will all come together at the end and it will show the interrealtionship between them.

Final brainstorm

I decided that there were four main influences that I comnsidered important to media design. These are people,nature,form and movement. From here I found some pictures that displayed these themes which helped me get an idea of what I was wanting to portray in my video clip.

Brainstorm 2

Next, I picked out ideas that I was interested in and that I thought were most important and significant to media design and expanded on them.

Brainstorm 1

This is my original brainstorm that I did in the 101 studio with some other class members. We thought of things that related to media design and brainstormed as many as possible.

2 second clip

How I am going to portrait in mini clip

I am going to do this by taking multiple photos of 4 paintings being drawn for each theme. e.g. People has 4 - ethinicities. A person will be painting this and it will show this step by step same for Nature - plants, lion, butterfly, mountains. Movement - music notes, rain, wind/air, objects being moved. Form - human body, shapes, buildings, world.
These are not set in stone so pictures may change.

Project two

Breif:

My project is based on the idea of going behind the scenes of Media design. I think that the four main themes in which influence media design the most are people, nature, form and movement. By displaying these through painting on a canvas and slightly animating them, I will simply but effectively show that everything around us efficiently imprints on society and media design in different ways.

Axo

Identity

Hatch

Typography

Draw

Section

Sketch

Axo